CRM Manager (B2C)
£35,000 + Package
Greater Manchester, Hybrid working (3 days in the office, 2 WFH)
The brand:
- Huge consumer brand - Highstreet brand name
- £multi-million+ turnover business, with continued growth YOY
- Private equity backed
- Continued investment (back into their employees and new head count, technology and resource)
- Fast paced, progressive and risk taking.
- Hybrid working / WFH
Key responsibilities include:
- Support the brands overall CRM strategy, tracking it's performance and keeping CRM as a key channel as part of the overall digital strategy.
- Ensure the database is segmented effectively for targeted campaigns.
- Multi-channel campaign planning and execution, as well as setting up automation and segmentation. Email Marketing / SMS and Push.
- Managing CRM workflow.
- Considerations include automation, new segmentation, A/B testing.
- Optimise the retention strategy for the brand, building customer loyalty.
- Support on the creative and content of the email campaigns, and CRM campaigns.
- Report on CRM campaign success and improvements and strategic aims. Communicating findings to senior stakeholders within the business
- Confidence in seeing your vision through. Including investment in tech & resource.
- Support of the wider Digital Marketing team, but mentor of 2x CRM Executives
Ideal candidate will have the following skills and experiences:
- Extensive experience within CRM, including eCRM and core acquisition automation programmes.
- 3+ years within CRM, working on a number of different ESP is ideal.
- Creative campaign delivery and content.
- Automation and workflow experience and confidence in managing these areas.
- Knowledge of customer segmentation.
- Experience within with data, data in separate teams to create a single customer view.
