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CRM Manager

  • Location: Manchester
  • Salary: Negotiable per year

Posted 4 months ago

  • Sector: Digital
  • Contact: Claire Eason
  • Contact Email:
  • Client: Client A1 Better Placed
  • Expiry Date: 09 July 2023
  • Job Ref: 20202_1686308001

CRM Manager (B2C)

£35,000 + Package

Greater Manchester, Hybrid working (3 days in the office, 2 WFH)

The brand:

  • Huge consumer brand - Highstreet brand name
  • £multi-million+ turnover business, with continued growth YOY
  • Private equity backed
  • Continued investment (back into their employees and new head count, technology and resource)
  • Fast paced, progressive and risk taking.

  • Hybrid working / WFH

Key responsibilities include:

  • Support the brands overall CRM strategy, tracking it's performance and keeping CRM as a key channel as part of the overall digital strategy.
  • Ensure the database is segmented effectively for targeted campaigns.
  • Multi-channel campaign planning and execution, as well as setting up automation and segmentation. Email Marketing / SMS and Push.
  • Managing CRM workflow.
  • Considerations include automation, new segmentation, A/B testing.
  • Optimise the retention strategy for the brand, building customer loyalty.
  • Support on the creative and content of the email campaigns, and CRM campaigns.
  • Report on CRM campaign success and improvements and strategic aims. Communicating findings to senior stakeholders within the business
  • Confidence in seeing your vision through. Including investment in tech & resource.
  • Support of the wider Digital Marketing team, but mentor of 2x CRM Executives

Ideal candidate will have the following skills and experiences:

  • Extensive experience within CRM, including eCRM and core acquisition automation programmes.
  • 3+ years within CRM, working on a number of different ESP is ideal.
  • Creative campaign delivery and content.
  • Automation and workflow experience and confidence in managing these areas.
  • Knowledge of customer segmentation.
  • Experience within with data, data in separate teams to create a single customer view.