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CRM Manager

  • Location: Cheshire
  • Salary: Up to £50000 per annum per year

Posted about 1 year ago

  • Sector: Digital
  • Contact: Claire Eason
  • Contact Email:
  • Client: Client A1 Better Placed
  • Expiry Date: 04 December 2022
  • Job Ref: 20221_1667560938

CRM Manager

In house consumer brand.

Greater Manchester

The Brand:

  • Iconic brand name. Current!
  • Multi-million turnover brand.
  • Record breaking years and on track to have the best ever year
  • Commitment to continued investment into the brand.
  • Hugely talented Marketing team - award wining individuals. A team that are genuinely enthusiastic, driven and risk takers.

The role:

  • Build customer journey maps for key stakeholders to understand what communication and content gaps we have currently
  • Deploy & schedule CRM activity across multiple markets UK & International
  • Drive higher retention including growth from AOV, Customer Value & frequency from each of the defined segments.
  • Analyse and review customer contact strategies to help build frequency and overall customer value.
  • Produce weekly, monthly and quarterly reports for senior leadership, with clear actionable takeaways or recommendations for growth.
  • Work closely with the wider Marketing team on attribution modelling to help drive insights on optimum contact strategy.
  • Collaborate cross-functionally across marketing, creative, sales, buying, and ecommerce.

Previous experience:

  • Strong CRM career with proven success in delivering CRM/ Automation programmes and implementing effective CRM campaigns
  • Experience planning and optimising end to end customer journey communication.
  • Strong email automation platform experience is ideal.
  • Confident and experienced with journey building, complex segmentation and profiling of databases.
  • Experience in reporting and digital analytics. Ability to apply logic to data and manipulate and read data to develop strategies. Ability to make future recommends.