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CRM Manager

  • Location: Manchester
  • Salary: Up to £35000 per annum per year
  • Job Type:Permanent

Posted 11 days ago

  • Sector: Digital
  • Contact: Claire Eason
  • Contact Email: claireeason@betterplaced.com
  • Client: Client 9
  • Expiry Date: 04 July 2021
  • Job Ref: 29900_1622804900

CRM Manager

eCommerce Retail

Manchester (remote working available)

£35,000

I have a fantastic opportunity with one of the UK's fastest growing retailers as CRM Manager. This client has seen year on year growth, developing from a small boutique retailer, to the national and loved brand it is today. This online retailer also has over 200 stores around the UK and a loyal customer base that is continuing to grow.

This is a brand new role that has been created following this growth. You will be joining a team of around 20+ strong and talented marketing specialists.

The key remit of the role is to continue to develop and manage the overall CRM strategy, driving improvements & optimisation. Introducing personalisation & automation using Emarsys.

There is a clear progression plan for this person, signed and built into the structure. Developing a team around you - specifically CRM people, moving into a Senior Manager role - managing the overall strategy with the teams day to day delivery. It's a really exciting role for someone looking to progress quickly.

Key Responsibilities include:

  • Develop and manage the brands overall CRM strategy
  • Optimise customer segmentation and drive a more customer led culture by elevating the importance of CRM throughout the business
  • Work with external agencies and suppliers, ensuring the brand achieves optimal value
  • CRM test and learn planning and execution to ensure success/ push boundaries
  • Ensure the loyalty programme and CRM strategy deliver against the wider marketing plan and targets
  • Ensure ROI through performance metrics and reviews

Key requirements include:

  • Extensive experience within CRM, including eCRM and loyalty programmes
  • Knowledge of customer segmentation
  • People management experience
  • eCommerce experience is ideal

This is a fantastic opportunity for you to be apart of a growing brand at the beginning of it's digital and CRM journey with the security of a long standing brand behind you.