CRM Executive
Better placed are working with one of the fastest growing online home retailers in the North West. They are looking for an experienced CRM Executive to join their fantastic team.
This business are at the forefront of homeware essentials and trends, ensuring that customers get the best of the best and affordably! The business is in hyper-growth mode and need a CRM Executive to accelerate and spearhead their digital acquisition strategy.
This is a fantastic opportunity for a passionate and driven individual to come in and really own the email channel and excel in their career…
Responsibilities:
- Manage all stages of the email process including building the campaigns in Klaviyo, audience segmentation, carrying out relevant testing, scheduling and reporting on success.
- Working with the Product, E-commerce, Content and wider marketing team to provide market leading email campaigns that drive customer acquisition, conversion and retention and maximise revenue opportunities.
- Managing the CRM calendar, scheduling campaigns throughout the year
- Regular analysis and reporting on email performance and providing actionable insights and ongoing recommendations
- Reporting on CRM performance and presenting this to key stakeholders and the wider business
- Understand customer behaviours to ensure communications are targeted and relevant to specific customer groups
- Create and optimise a set of automated campaigns and customer journeys
- Carry out AB testing to analyse and identify the most successful campaigns to improve key email metrics
What you will need:
- Essential that you can demonstrate excellent email marketing experience with a proven track record of delivering campaigns with results
- You're able to measure campaigns effectively and report on activity
- Experience working with email service providers and a strong understanding of e-marketing best practices
- Commercially minded but with a creative flair
- An accurate proof-reader and tester, with an appreciation for the importance of attention to detail.
- Able to use own initiative and make effective decisions
You will get…
- Huge opportunities for progression
- High growth business
- 28 days holiday
- Social events, seasonal events in the office
- 20% onsite discount
- Free onsite parking
