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CRM Copywriter

Posted about 9 hours ago

  • Sector: Digital
  • Contact: alison livesey
  • Contact Email: alisonlivesey@betterplaced.com
  • Expiry Date: 01 October 2025
  • Job Ref: ALCO

We are delighted to be partnering with this leading online healthcare / wellness ecommerce business in their search for a commercial CRM Copywriter.

Our client is committed to making healthcare easy to access and easy to afford, using cutting edge technology and empowering a stand out team to do so.

To help with their continued growth they are searching for a commercial CRM Copywriter with retail / ecommerce / D2C / healthcare experience to join their team.

The successful candidate will live and breathe conversion-driven content. This role is perfect for someone who understands that great copy doesn't just sound good, it sells.

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The role

  • Craft compelling email sequences that nurture leads and drive conversions

  • Write subject lines that consistently beat industry open rate benchmarks

  • A/B test copy elements to continuously improve performance metrics

  • Write scroll-stopping ad copy for Facebook, Instagram, LinkedIn, and TikTok

  • Develop creative concepts that work across multiple ad formats and audiences

  • Create compelling calls-to-action that drive measurable business results

  • Adapt messaging for different funnel stages (awareness, consideration, conversion)

  • Write microcopy that guides users seamlessly through conversion funnels

  • Craft compelling product descriptions, landing page headlines, and button copy

  • Create error messages, form labels, and instructional copy that enhances user experience

  • Write onboarding sequences and in-app messaging that drives product adoption

The person

Skills & Qualities

  • Revenue-driven mindset: You think in terms of ROI, not just engagement

  • Data literacy: Comfortable analysing campaign performance and optimising accordingly

  • Platform expertise: Deep understanding of how copy performs differently across channels

  • Speed and agility: Ability to produce high-quality copy quickly in a fast-paced environment

  • Testing mentality: Natural inclination to A/B test and iterate based on results

  • Brand flexibility: Can adapt tone and style while maintaining commercial effectiveness



For much more information, please apply immediately