We are partnering with a much loved retailer in their search for a technical CRM Manager to join their established team of inhouse experts.

This role will suit an automation specialist who loves to be hands on with the design, build and optimisation of CRM campaigns to drive marketing and business KPIs. Reporting to the Head of CRM, the successful candidate will own and manage advanced segmentation strategies and automations to deliver highly personalised and data driven customer experiences.

The role:

Management and enhancement of the CRM database its integration with other platforms
Implementation of complex technical automations and event triggered CRM campaigns
Ownership of sophisticated customer segmentation and targeted CRM activity
Detailed analysis of customer data and behaviours, delivering actionable insights to non-technical colleagues
Hands on build, test and optimisation of complex automated customer journeys

The person:

Hands on technical CRM experience, working with marketing automation platforms
Proven experience delivering complex segmentations in a consumer environment
Highly numerical and enjoys working with large data sets

For more information please apply immediately