It's a great experience working in a FTSE 100 company. What's even better is working in a new, growing function of that business. You'd get all of the benefits and security you'd expect in a well-known brand but with more autonomy and freedom to bring your ideas to the table and make them happen without a committee discussion.
If you're an analyst with experience in SQL and Google Analytics (ideally), this could be an excellent opportunity to jump aboard that train. The brand operates in the gaming sector with offices worldwide.
Although this function is in it's infancy and you'd be the first CRM Analyst, there are already millions of customers and lots of resources to work with. You'd be responsible for analysing customer data for upcoming marketing campaigns and reporting on campaign successes/things to work on for the next time. Sitting within a CRM function, you'll likely be looking at things like open-rates, click-throughs, purchases or similar through channels such as email, in-app/push, SMS and web. You'll have real visibility of customer behaviour and have a lot of influence over the strategy longer-term.
Every good experiment needs different variables so you'll be the knowledge on A/B testing, what is driving performance and providing analysis through dashboards and reports. It's an international role so you'll also be looking at localisation and customer behaviour will vary from geography to geography. You'll certainly learn a lot!
The absolute essentials for this role are experience in SQL and Google Analytics. Ideally you'll also have experience in measuring CRM campaigns but any exposure to wider marketing analysis would be great.
In return, you'll have a leading package including a substantial bonus, in addition to all the career development opportunities mentioned above.
If you tick the skills boxes and want to hear more about this role, please apply now!
