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Commercial Strategy Manager

  • Location: London
  • Salary: + car allowance + bonus per year
  • Job Type:Permanent

Posted 20 days ago

  • Sector: Marketing
  • Contact: Sophie Brocklebank-Fowler
  • Contact Email: sophiebrocklebank-fowler@betterplaced.com
  • Client: Client 10
  • Expiry Date: 11 March 2021
  • Job Ref: 29404_1612875276

Two cracking opportunities to work on a commercial role in a big FMCG business. They are a team-oriented, high achieving team and this is an amazing opportunity to gain commercial experience which will be invaluable for more senior roles.

Commercial Strategy Manager (channel) Commercial Strategy Manager (Brand)

Focus Areas and Responsibilities

· In year mitigation plans.

· Commercial support in channel.

· Promotional Evaluations and Review in channel.

· Building channel strategy.

· JBP review and tracking.

· Target tracking.

· Trade spend analysis and review.

· Cascade of annual strategy to channels.

· Implementation and execution of brand strategy in channels.

· Competitor strategy review.

· Category growth review and key trends from a forecasting perspective.

· Commercial role of each brand.

· Key point of contact for marketing.

· NPD Size of Prize Management.

· Sales Deployment support.

· Portfolio pack strategy.

Key Attributes

· Commercial Acumen

· Drive for Results

· Wider Business Perspective

· Commercial Acumen

· Strategic Thinking (Wider Business and Longer Term)

· Project Management

Key Stakeholders (in order)

1. Sales Team (NAM, Controller, Heads)

2. RGM

3. Category/Shopper

4. Brand Team

1. Brand Team

2. Category/Shopper

3. Sales Team

4. RGM

Likely Candidate Background

· Sales (NAM/SNAM)

· RGM

· Category

· Commercial Strategy

· Trade Marketing

· Sales (NAM/SNAM)

· RGM

· Category

· Commercial Strategy

· Trade Marketing

· Commercial Brand or Innovation roles.

Ideal Category Experience

· Must have had some experience to retail categories (e.g. FMCG).

· Ideally has some food/drink experience.

· Must have had some experience with launches in retail categories (e.g. FMCG).

· Ideally has some food/drink experience.