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Brand Marketing Manager

  • Location: Manchester
  • Salary: £35000 - £40000 per annum per year
  • Job Type:Permanent

Posted 24 days ago

  • Sector: Digital
  • Contact: Claire Eason
  • Contact Email: claireeason@betterplaced.com
  • Client: Client 12
  • Expiry Date: 15 May 2021
  • Job Ref: 82020_1618479947

Brand Marketing Manager. eCommerce retail (fashion)

The Brand

  • An iconic brand!
  • Leaders within the field of eCommerce.
  • £ multimillion turnover
  • YOY growth, increasing 15% for the last 10 years
  • An incredibly talented marketing team of 20+, and growing
  • Fantastic working culture
  • Innovative!
  • Award winning, both business achievements and marketing acknowledgement
  • Excellent employer brand with a competitive package
  • Manchester based. Flexible working + WFH
  • £40k + bonus. 25 days+ BH.

Job Description

  • I'm looking for someone with 4-5 years' experience. Who has a history of working in this type of eCommerce/ fashion environment or lives & breaths it in their personal life. Client side & agency.
  • Develop and the brand collaboration strategy, implementing a 360 approach from selecting talent, planning a cross-channel campaign launch and execute to a high standard in order to meet commercial objectives
  • Able to work well with the wider marketing team and plan
  • Deep understanding of the influencer marketing landscape and experience managing influencer comms for like-minded brands
  • Solid working knowledge of all key influencer social platforms
  • Support the Senior Brand Marketing Manager on delivering against Brand goals, including supporting on cross-functional projects outside of immediate remit
  • Manage the influencer marketing team to deliver KPIs such as brand awareness, website traffic and sales
  • Produce weekly and monthly reports for senior leadership, with clear actionable takeaways or recommendations for growth
  • Responsible for sourcing and managing influencer collaborators to create bespoke assets for channels, in conjunction with the influencer marketing teams
  • Work closely with the international Brand Marketing Managers to plan content effectively for key launches, as well as working collaboratively on campaign executions
  • Support brand and PR teams in creating content at events
  • Excellent communication skills able to collaborate cross-functionally across marketing, creative, studio, buying, merchandising and ecommerce
  • Lead and mentor the influencer marketing team, setting quarterly objectives and development plans