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Brand Manager

  • Location: Liverpool
  • Salary: Up to £40000 per annum + Car Allowance per year

Posted 11 months ago

  • Sector: Marketing
  • Contact: Leah Ross
  • Contact Email:
  • Expiry Date: 24 June 2023
  • Job Ref: 52133_1685025902

Better Placed are pleased to be working with a much-loved FMCG company and they are looking for a Band Manager 12m FTC to join their team!

What's in it for you?

  • Competitive salary
  • Car allowance
  • Hybrid working - 2-3 days in the office and the rest from home
  • Potential to go perm!

As the Brand Manager, you will take lead in creating and developing of the 1-3-year brand plans for the routes to market. You will oversee the strategy, development and delivery of the brand plans, customer marketing plans, trade media, exhibitions and brand activations.

The Role:

As the Brand Manager, you will be responsible for the portfolio, reporting directly into the Brand Controller, helping to develop and deliver the brand and comms plans that support in the delivery of profitable growth across the UK packaged and out of home markets.

  • To drive profitable brand growth across the portfolio, in line with the group strategy
  • To lead the annual brand planning process across the portfolio
  • You will define, oversee and implement the trade PR comms strategy and plan
  • Ensure marketing budget delivery against plan
  • Overseeing the delivery of the RTM shopper plans, ensuring best in class execution


  • Degree educated or equivalent
  • At least 2 years of experience working as a Brand Manager or equivalent within FMCG
  • Experience working in the grocery sector or Out of home sector
  • Experience in leading and delivering brand plans
  • Experience of developing and managing customer plans and strategy
  • Competent at writing and delivery a strategic plan
  • Developing multi-channel marketing campaigns incorporating ATL & BTL
  • Briefing and liaising with agencies
  • Full understanding of the marketing mix, marketing strategy and plan creation
  • Strong commercial and financial acumen
  • Efficient using Microsoft Office

If you are interested and would like to hear more, please apply now or email!