Better Placed are pleased to be working with an independent owner and manufacturer of a leading food production company and they are looking for a Brand Manager to join their team!
The Role:
As the Brand Manager, you will be creating, leading and executing the marketing portfolio, platform and product pipeline to enable their grocery brands to successfully step change growth and relevance. You will also have dual focus of Product Marketing and Innovation combined with a commercial execution and trade marketing. Therefore, they need someone who has experience of managing brands, as well as good experience in the commercial execution of launches and nourishing the core.
Responsibilities:
- Setting direction and leading plans to drive growth
- Clear consumer and shopper led insight and data leading brand and business plans and direction
- Creating clear strategies for growth and translating into clear and easily understood business and growth objectives
- Engaging external stakeholders, retailers and internal office and production teams with clear and inspiring plans to drive long term growth
- Delivering a healthy and incremental innovation and product pipeline
- Understand trends and consumer and shopper needs to develop a clear and inspiring growth pipeline from concept validation to launch
- Work cross functionally with both product development and commercial teams to being ideas from concept and feasibility to market launch
- Create, plan and execute strong, measurable and effective media and creative campaigns that drive cut through, brand salience and sales growth
- Working closely with the digital team to ensure a best-in-class brand expression for all online content
- Careful management of the digital and in store trade marketing budget
The Person:
- Degree educated or equivalent
- Proven experience within Brand Management in an FMCG environment
- Proven experience and accountability in leading brand growth plans, including personal evidence of improving brand health or growth
- Proven experience in managing multiple stakeholder environment at a Senior Leader level
- Proven technical innovation experience and the ability to create compelling concepts and turn them into incremental growth platforms
- Commercially literate with proven experience in working with and influencing retailer and buying teams, building successful trade marketing plans and tracking progress and results
- Data literate and commercial with strong analytical skills and experience turning data into clear and compelling insight
