*please note this is a hybrid remote role
Our client has long been established as a market leading consumer brand with an increasing portfolio of product categories and a very ambitious growth strategy.
They pride themselves on dominating their sector and delivering the best product and service to stay ahead of the game with growth firmly on their agenda.
They are continuing to increase their market share by expanding both product and service offering.
Thanks to continued growth they are now looking for a Brand Lead / Brand Controller to join the team to take ownership of the development and growth of their brand proposition.
Understanding the customer and the market
Creating frameworks from which divisional teams can trade - looking at customer journeys, pricing, design, people and brand proposition
Creation and delivery of comms strategy with the help of the wider team
Maximise the customer brand experience to ensure a competitive edge and commercial success
Be a brand steward and continue to develop overall brand proposition
Define and nurture the customer journey for the brand and think strategically about brand direction
Own brand visual identity and any over-arching brand campaigns including ATL and PR
Lead brand campaigns that deliver on ROI, volume and awareness
Manage cross functional stakeholders and ensure they are engaged and excited by the proposition
Take ownership of significant budgets
Drive forward the company values and culture transformation
Lead and motivate direct reports
Reporting on Brand Health to identify new areas for growth and improvement
Work with divisional teams to endure all comms adhere to brand guidelines
Proven experience in a senior B2C brand marketing role
Able to manage and engage a high performing brand team
Able to manage and influence senior stakeholders
A commercial mind and able to work with data to inform business and marketing decisions
Able to work at pace in a competitive market
A team player who is comfortable with integrated working
For much more information on the role and my client please apply immediately