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Audience Strategy Manager

  • Location: London
  • Salary: £45000 - £60000 per annum per year
  • Job Type:Permanent

Posted 4 days ago

  • Sector: Digital
  • Contact: Kate Siegel
  • Contact Email: katesiegel@betterplaced.com
  • Client: Client Better Placed
  • Expiry Date: 22 July 2022
  • Job Ref: KS/audience_1655890877

My client who is centrally based in London offering a 3 day hybrid working role one week and 2 days the next. They have a growing digital marketing team. You will be reporting to the Head Display. The Audience Strategy Manager will be responsible for driving the roll out and operationalization of the Data Management Platform (DMP) globally.

Your responsibilities will include:

  • Design and manage the data utilization strategy and platform integration timeline
  • Work closely with Analytics, Marketing and Retention teams to ensure that the tool is being used to its fullest. Responsible for ensuring correct and relevant audiences/segments are created/available to enable stakeholders to achieve their objectives
  • Working with the display team and other departments to shape the audience strategy from creation, implementation and measurement
  • Manage internal training to increase awareness and knowledge of Adobe Audience Manager among our staff

If you're keen please do apply and we can chat through further!