From QR Codes to Compostable Packs: Packaging Trends UK Shoppers Love
- Publish Date: Posted 11 days ago
- Author: Sophie Brocklebank-Fowler
Packaging is no longer just a protective layer. It is a brand storyteller, a sustainability statement and a powerful connection point between product and shopper.
Whether you're a brand leader looking to build loyalty or a candidate seeking your next challenge in the CPG space, understanding what resonates with consumers is crucial. The UK market is evolving fast, and packaging trends are right at the centre of it all.
So what are shoppers loving right now, and what does that mean for talent and hiring in the consumer goods world?
Sustainability First
Consumers are making more conscious choices, and packaging is often their first impression.
Compostable, recyclable and reusable packaging is no longer a nice to have. It is expected. Brands across FMCG are redesigning packaging strategies to reduce waste and meet sustainability targets.
What this means for clients: Candidates with experience in sustainable sourcing, packaging innovation or circular design are increasingly in demand.
What this means for candidates: If you have worked on packaging projects that cut carbon, reduced materials or eliminated plastic, make sure it is front and centre on your CV and LinkedIn profile.
Smart Packaging is Getting Smarter
QR codes were the quiet achievers during the pandemic, and they have stuck around for good reason.
Today, they link shoppers to immersive brand experiences, ingredient traceability and loyalty schemes. Some brands are even using them to promote social causes or share exclusive content.
What this means for clients: You need marketers and brand leaders who understand how to connect the physical product to the digital world.
What this means for candidates: If you have experience launching campaigns that blend physical and digital experiences, this is the time to showcase that work.
Minimal Design, Maximum Impact
Less is more. Consumers are drawn to clean, honest and simple packaging. It signals transparency, trust and quality, especially in food, drink, beauty and wellness categories.
What this means for clients: Designers and brand professionals who get this and know how to deliver it are highly valuable.
What this means for candidates: If you have a portfolio that shows this kind of work, especially for challenger brands, it can really set you apart.
Formats That Fit Modern Lives
Refillable packs, shelf-stable pouches and single-serve options are growing in popularity. Convenience and sustainability can go hand in hand, and shoppers expect both.
What this means for clients: You need agile supply chains, innovative product teams and commercially minded brand managers.
What this means for candidates: Cross-functional experience is a huge asset, especially if you have worked across R&D, operations and marketing.
Packaging is where brand, product and purpose meet.
Whether you are looking to hire someone to lead your next packaging transformation or you are a candidate ready to help shape the future of CPG, I would love to chat.