Social Media Tips for Graduate Job Seekers
Nowadays most people use Social Media for everything, job seeking included. So here is a list of the top 10 things to do or not do, to ensure your Social Media presence is at its best.
1. Build your own personal brand
Everything you do and say on Social Media is a reflection of you. So it makes sense to make sure you aren’t posting anything you wouldn’t want a prospective employer to see. That’s if you are job seeking now or in a few years.
2. Use different channels appropriately
One mistake many people make is having personal posts on LinkedIn. LinkedIn is for professional purposes only, and littering your profile with posts more equipped for Facebook won’t give an employer the best impression. Also, use a professional looking picture for your LinkedIn – it helps your profile look more polished.
3. Update your privacy settings
Try to change the privacy settings on your Facebook so only family and friends can see your posts, it helps to keep your prospective employer from seeing any posts that maybe aren’t acceptable or you wouldn’t feel comfortable with them seeing. Remember, even if your profile is privately locked, most visitors can still see your profile picture and header photo – so try to keep this in mind when choosing these photographs.
4. Think tactically about the information you share
You have the ability on Facebook to have certain bits of your information available to those who are looking that aren’t your “Facebook friends”. So be tactical and allow areas like “about me” and “interests” to be accessible, as it may increase your chances of getting a job.
Naturally, spelling and grammar is very important – even on social networking sites. So when posting, try and make sure everything is correct (understandably it can’t always be done with Twitters limit of 140 characters) because a careless nature could cost you a job offer.
If you are applying for a specific job role, Twitter users can use the channel to connect with industry experts. You can also utilize this platform to share and post about relevant content and specifying said content based on the job role you’re going for only shows you keenness for the job.
7. Use keywords
Using keywords makes you easily searchable and more visible to recruiters and head-hunters. Also ensure that your profile descriptions and Twitter bio’s are keyword rich (this is our main way to find the correct people to follow on Twitter, for example we search for #marketing etc).
8. Get noticed
If you apply for a job at a particular company, make sure you follow and like them on all their networking sites. Not only does this offer another way of getting in front of them, it also shows you an insight into the company and their latest news and jobs.
9. Don’t over share
If you have been for a job interview, do not talk about it on social media. Many companies monitor their sites for mentions of them and whilst critic is good, you don’t want to be caught out saying something negative or inappropriate.
10. Stay active
Try to make sure you update all your social media platforms regularly. Once again, keep it professional, and if you are sharing quality information this can help you gain followers and increase your online influence. This can attract employers to you more than if you had plain profiles that weren’t updated.
Social media profiles are more important than you think, so take these tips into consideration the next time you look over your networks and see if you need anything changing.