NPD Manager

About this job

NPD Manager


Better Placed are excited to be helping Lansinoh recruit a newly created role within their new product development function.

Company Overview:

Lansinoh, a global leader of breastfeeding products are now recruiting for a NPD Manager to join a small, vibrant and dynamic marketing team.

Lansinoh are committed to helping mums to breastfeed for longer & have a portfolio of market leading products available in most leading high street, grocery, baby specialist & independent stores nationwide. If you are looking to work for an innovative business with a fantastic culture this could be the role for you.

Overall Responsibility:

This role involves the technical management of New Product Development project activities, to support existing and new products within the Lansinoh portfolio, under the direction of the Senior NPD Manager

Key Responsibilities:

1. Own & lead key aspects relating to the development of new products from initial concept to market launch, with the following key areas of responsibility:

stakeholders (i.e. Marketing, Sales, Graphic Design & Packaging) to achieve project critical goals

Strategic Overview:

Own key aspects of several clinical or product development projects simultaneously in the pregnancy & parenting product categories, under the direction of the Senior NPD Manager:

Research & Insight

To collaborate with members of the NPD team and our clinical research partners to research and develop key insights which could provide differentiated product claims within the category, with a focus on clinical substantiation of claims. To review relevant published literature to identify areas of research interest

Information Management:

To collaborate with marketing to ensure the timely, accurate, and relevant usage of up to date market data within the new product development process and within the business generally.

New Product Launches:

To work with the marketing team to assess the feasibility of new product launches and to manage key NPD projects through the company stage gate process.

Evaluation and Review:

To evaluate the outcome of each NPD project and review the results against current market status leading to recommendations for continuous improvement.

Managing the Customer Interface:

To present the results of the NPD process in co-operation with Sales & Marketing in a credible and authoratitive way which achieves the project objectives, enhances customer relationships, and supports the credibility of textile range as a valued product position.

Key Competencies:



Preferred but not Required

Desired Personal Attributes

· Sets a high standard for performance. Pursues goals with purpose and a sense of urgency

· Creates an inclusive and creative environment

· Persists despite set-backs and works to gain acceptance for ideas

· Rallies behind the vision and exhibits optimism

· Adapts to changes easily, managing competing demands, able to respond and work through changes, delays or unexpected events

· Comfortable with ambiguity and ability to navigate in less structured environments

· Passion to take initiative and drive change

· Strong communicator who can express self clearly and persuasively while also listening to others and incorporating their thinking into end work product

Consultant for this job

Alex Hamilton


0113 236 4040

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