Digital Marketing Manager (Performance)
About this job
Digital Marketing Manager
eCommerce Retail
Cheshire (*driving needed)
Competitive Salary + Benefits Package
The Brand
- This business is the UKs largest eCommerce consumer retailer of it’s product/ category with an international growth strategy. 80% of the UK market share
- Close to £30 million turnover
- Doubled the size of the business YOY
- 4 different and unique brands that make up the group
The role
- Create & Manager the Paid Acquisition Strategy to deliver increased traffic and ultimately online sales.
- Manage all digital channels in house; Paid Search and Re-Marketing, Google Shopping, Affilaites and Paid Social.
- Reporting on the performance across these channels, including site performance.
- Define & implement an SEO strategy
- Identify, test and implement new digital acquisition opportunities
- Manage the agency relationships and performance of these (around 15% pf the role).
What I’m looking for
- An experienced individual across all paid/ performance channels, specially:
– PPC/ Paid Search
– Paid Social
– SEO - Demonstrable experience developing and managing acquisition strategy, and naturally with this commercial and numbers focussed
- This individual needs to be an ideas person, someone who challenges and test/ pushing back ideas and strategies etc.
- Ideally consumer experience
- Ideally experience managing and growing a team
