SEO Manager
Cheshire.
Hybrid
The Package:
Competitive salary and regular review
Benefits package includes:
-Bonus
- PMI
- 25 days holiday (+8 BH)
- Huge discounts across multiple brands
- Fantastic office environment
The Brand:
Heritage brand with over 100 years in the market. Iconic brand name
Multi-million turnover brand
Private equity backed, multi-million continued investment
Double digit growth YOY
Record breaking years and on track to have the best ever year
Hugely talented Digital Marketing team – award winning individual
A team that are genuinely enthusiastic, driven and risk takeer
The role:
Define and own the SEO strategy, working with local technology and marketing teams to implement
Perform keyword research for all brands and key markets and define ranking approach and strategy for each brand
Audit the technical set-up of each of the brands and define a recommended approach to optimising technical SEO and on-site strategy
Work with the Digital Product Team to ensure that the websites are optimising both for user experience and SEO ranking potential
Drive the use of technology, tools and data to streamline processes, efficiencies and drive decision-making in order to support ranking improvements
Summarise, analyse and present results, using the findings to feed back into strategy
Manage and work with external partners and agencies to maximising output and performance as required
Adopt a continual 'test and learn' approach to all SEO activities
Research competitor activity and reporting on findings, gap analysis, etc.
Previous experience:
Strong technical knowledge and understanding with a flair for all things digital
Experience in user experience and website optimisation, usability studies and A/B testing
Excellent quantitative analysis skills, with an intuitive mind and great problem-solving skills
Driven, self-starter
Effective and engaging communicator
Excellent relationship building skills