Ambitious Property Company seeks experienced B2B Marketing Consultant
Yorkshire-based industrial property firm, Potter Space, is looking for a Senior B2B Marketing Consultant to review its marketing strategy and communications plans. This is a 3-4 month assignment of significant strategic importance to a growing and ambitious family business.
Potter Space was launched in 2018 after the family sold its logistics operations of 50 years.
The company now owns five business parks throughout the UK comprising 1.6m sq ft of warehouse space, factories, offices and small business units. The parks are fully let and there is an on-going building and investment programme in new units. Our five-year business strategy is focussed on the development of surplus land at two key sites, Droitwich and Ripon, providing up to 400k sq ft of new warehouse space and a new HQ office. Other initiatives include the extension of the rail terminal at Knowsley as well as the long-term development of 200 acres at our Ely and Selby business parks.
Potter Space is small and dynamic with strong core values. Our purpose is to create a welcoming home for businesses to prosper. This is the central promise that defines and drives the way we plan and execute everything we do.
Reporting to the new Managing Director, the Senior B2B Marketing Consultant will review the business strategy and create a marketing strategy and communications plan to support it. This is likely to be a 3-4-month project, working 2-3 days a week.
Key aspects will be:
- Identifying our key audiences
- Brand expression, messaging & communication to those audiences to raise the profile of the business
- Identifying our on-going marketing support needs & budgets
- Agency selection
The Senior Marketing Consultant will study the company operations to understand its marketing needs.
You will be skilled and experienced in brand planning, social media & digital communications, branding & design, public relations, budget setting, agency management and market research in a business to business context. Experience in property would be ideal but is not essential.
Naturally curious and enthusiastic, with good people and communication skills; you will be able to listen and process information but also deliver clear impactful outputs. Marketing is a priority for Potter Space, so this is an incredibly important hire for the business.
Our Head Office is at our Ripon business park in North Yorkshire and there is the option to work here or remotely. We're very much a people business so there will be a good deal of contact with the team who are based at Ripon and on occasion, the need to travel our other business parks.
To discuss this opportunity in more detail please apply with your latest CV or speak to Louisa at Better Placed Recruitment via 01132364040 / louisaguy@betterplaced.com. All Third Party and Direct Applications will be forwarded to Better Placed for consideration.
