This is an incredible opportunity to join a business in high growth, due to both M&A and organic routes. They are looking for someone to join their Director of Insights & Analytics and continue to transform the way this company works with its data and insights.
Role and responsibilities:
Work with the Insight & Analytics Director to create a European data strategy:
- Internal assessment: What data do we currently have internally?
- What category and market data are we currently buying (e.g. IQVIA, Nielsen, Kantar)?
- Identify how existing data have similarities and differences in terms of category definitions, hierarchies, channel coverage, time periods and content - recommend and implement solutions for data harmonization
- Identify critical gaps in the data (e.g. channel coverage)
- Buying strategy: What should we start/stop/change?
- Change:
- Continue working with several agencies or bring everything under one agency?
- WoW with agencies: global team instead of several local contacts. How can we better capitalize on agency resources?
- Start:
- Any sales data gaps that need to be filled (brands, countries, frequencies?)
- Any other KPI data gaps (penetration, frequency, share of search, price scraping, social listening)
- E-commerce channels (e.g. Amazon)
- Set up a global brand tracker for key brands
- Work closely with Digital team to incorporate their insights into our reports (e.g. share of search, price scraping)
- Stop:
- What should we stop buying that is not adding value to our business?
- Data harmonization and purchasing
- Develop a system for harmonizing the data
- Start/stop buying (including agency pitch)
- Data reporting:
- Work with external agency to import data into Power BI
- Define and design global reports (content/timings/audience). ScopeTBC but likely to include:
- Monthly global marketing dashboard (this needs to be developed urgently so we will launch one version before we reach this stage)
- Quarterly global exec insights for management team
- Quarterly global category deepdives
- Internal vs external sales data
- Local and global views
- Reporting format and channels: XL, ppt, Power BI
- Also responsible for current monthly dashboard to the board (manual exercise)
- Ongoing support to global and local marketing/commercial teams (data requests, presentations) to help drive business growth
- Work with I&A Director to incorporate continuous insights into ad hoc reports for 360 analysis
- ROI analysis and measurement
- Work with internal stakeholders to develop a systematic way of measuring ROI
- Integrate SoV, sales and brand tracker data in Power BI solution
Candidate profile -
- Min 5 years of category & market data experience - e.g. Nielsen, IQVIA, Kantar (critical to be very familiar with methods, how the data is structured, data content)
- Agency or client side experience
- Ideally worked in an European/ global role working with data from different countries
- Experience in:
- data harmonization
- developing clear and actionable reports (ranging from detailed to strategic/insight-led reports)
- developing performance dashboards
- Good knowledge of Excel and ideally experience in Power BI (usage, report design and data import)
- Excellent at simplify complexity, a good team player, good at building internal relationships with internal and external stakeholders
- Can-do attitude, self-starter, attention to detail but can also see the bigger picture, outstanding organizational skills, efficient working style
