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Senior Manager - Analytics & Continuous Data

  • Location: Maidenhead
  • Salary: Negotiable per year
  • Job Type:Permanent

Posted about 1 month ago

  • Sector: Marketing
  • Contact: Sophie Brocklebank-Fowler
  • Contact Email: sophiebrocklebank-fowler@betterplaced.com
  • Client: Client 8
  • Expiry Date: 27 May 2022
  • Job Ref: 51008_1651047452

This is an incredible opportunity to join a business in high growth, due to both M&A and organic routes. They are looking for someone to join their Director of Insights & Analytics and continue to transform the way this company works with its data and insights.

Role and responsibilities:

Work with the Insight & Analytics Director to create a European data strategy:

  1. Internal assessment: What data do we currently have internally?
  • What category and market data are we currently buying (e.g. IQVIA, Nielsen, Kantar)?
  • Identify how existing data have similarities and differences in terms of category definitions, hierarchies, channel coverage, time periods and content - recommend and implement solutions for data harmonization
  • Identify critical gaps in the data (e.g. channel coverage)

  1. Buying strategy: What should we start/stop/change?
  • Change:
    • Continue working with several agencies or bring everything under one agency?
    • WoW with agencies: global team instead of several local contacts. How can we better capitalize on agency resources?
  • Start:
    • Any sales data gaps that need to be filled (brands, countries, frequencies?)
    • Any other KPI data gaps (penetration, frequency, share of search, price scraping, social listening)
    • E-commerce channels (e.g. Amazon)
    • Set up a global brand tracker for key brands
    • Work closely with Digital team to incorporate their insights into our reports (e.g. share of search, price scraping)
  • Stop:
    • What should we stop buying that is not adding value to our business?

  1. Data harmonization and purchasing
  • Develop a system for harmonizing the data
  • Start/stop buying (including agency pitch)

  1. Data reporting:
  • Work with external agency to import data into Power BI
  • Define and design global reports (content/timings/audience). ScopeTBC but likely to include:
    • Monthly global marketing dashboard (this needs to be developed urgently so we will launch one version before we reach this stage)
    • Quarterly global exec insights for management team
    • Quarterly global category deepdives
    • Internal vs external sales data
    • Local and global views
  • Reporting format and channels: XL, ppt, Power BI
  • Also responsible for current monthly dashboard to the board (manual exercise)
  • Ongoing support to global and local marketing/commercial teams (data requests, presentations) to help drive business growth
  • Work with I&A Director to incorporate continuous insights into ad hoc reports for 360 analysis

  1. ROI analysis and measurement
  • Work with internal stakeholders to develop a systematic way of measuring ROI
  • Integrate SoV, sales and brand tracker data in Power BI solution

Candidate profile -

  • Min 5 years of category & market data experience - e.g. Nielsen, IQVIA, Kantar (critical to be very familiar with methods, how the data is structured, data content)
  • Agency or client side experience
  • Ideally worked in an European/ global role working with data from different countries
  • Experience in:
    • data harmonization
    • developing clear and actionable reports (ranging from detailed to strategic/insight-led reports)
    • developing performance dashboards
  • Good knowledge of Excel and ideally experience in Power BI (usage, report design and data import)
  • Excellent at simplify complexity, a good team player, good at building internal relationships with internal and external stakeholders
  • Can-do attitude, self-starter, attention to detail but can also see the bigger picture, outstanding organizational skills, efficient working style