*Please note this role will require 1 day / month office based working
Better Placed are delighted to be partnering with this well-known and well-loved financial services institution in their search for a Senior Digital Manager to own and develop the strategic direction of their digital presence.
The successful candidate will be tasked with delivering a best in class acquisition and retention strategy whilst owning website performance.
The role:
- Set a multichannel marketing strategy to support overall business KPIs
- Manage 3rd party agencies to deliver high performing marketing campaigns, including but not limited to SEO, PPC and Media
- Manage and guide an internal team
- Develop and manage a best in class digital roadmap
- Champion a culture of test and learn to develop future proof marketing campaigns (SEO and Paid Media)
- Own website performance delivering an outstanding onsite experience
- Develop and grow CMS capabilities
- Work closely with the CRO Manager to optimise customer journey
- Track, measure and report on campaign performance
The person:
- Proven experience in new site launches
- Proficient in search marketing
- Technically experienced - Tag manager, GA360, SA360 etc
- A strong communicator who is comfortable liaising at senior level
- High energy individual who enjoys working at pace
For more information please apply immediately.