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Senior Digital Manager - 18 month FT contract

  • Location: Somerset
  • Salary: Negotiable per year
  • Job Type:Contract/Temp

Posted about 2 years ago

  • Sector: Marketing
  • Contact: Alison Livesey
  • Contact Email: alisonlivesey@betterplaced.com
  • Duration: 18
  • Start Date: ASAP
  • Client: Twinnings
  • Expiry Date: 18 February 2022
  • Job Ref: 50643_1642613730

*Please note this role will require 1 day / month office based working

Better Placed are delighted to be partnering with this well-known and well-loved financial services institution in their search for a Senior Digital Manager to own and develop the strategic direction of their digital presence.

The successful candidate will be tasked with delivering a best in class acquisition and retention strategy whilst owning website performance.

The role:

  • Set a multichannel marketing strategy to support overall business KPIs
  • Manage 3rd party agencies to deliver high performing marketing campaigns, including but not limited to SEO, PPC and Media
  • Manage and guide an internal team
  • Develop and manage a best in class digital roadmap
  • Champion a culture of test and learn to develop future proof marketing campaigns (SEO and Paid Media)
  • Own website performance delivering an outstanding onsite experience
  • Develop and grow CMS capabilities
  • Work closely with the CRO Manager to optimise customer journey
  • Track, measure and report on campaign performance


The person:

  • Proven experience in new site launches
  • Proficient in search marketing
  • Technically experienced - Tag manager, GA360, SA360 etc
  • A strong communicator who is comfortable liaising at senior level
  • High energy individual who enjoys working at pace

For more information please apply immediately.