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Senior Brand Manager

Posted 6 days ago

  • Sector: CPG
  • Contact: Sophie Brocklebank-Fowler
  • Contact Email: sophiebrocklebank-fowler@betterplaced.com
  • Expiry Date: 30 November 2024
  • Job Ref: CO-106

​The Senior Brand Manager will lead the development and execution of brand strategies for a key portfolio of CPG products. This role involves overseeing all aspects of brand management, including brand positioning, product development, marketing campaigns, and performance tracking. The Senior Brand Manager will manage and mentor an Assistant Brand Manager, ensuring smooth cross-functional collaboration and alignment with the company’s overall marketing objectives.

Key Responsibilities:

  • Brand Leadership: Develop and execute comprehensive brand strategies aimed at increasing market share, consumer engagement, and profitability for assigned product lines.

  • Team Management: Lead, mentor, and provide guidance to the Assistant Brand Manager, ensuring the successful implementation of brand initiatives and professional development.

  • Strategic Planning: Create and refine long-term brand positioning and product strategies based on market trends, consumer insights, and competitive analysis.

  • Campaign Oversight: Lead the creation and execution of integrated marketing campaigns, ensuring consistency across all channels (digital, social media, retail, etc.) and alignment with brand objectives.

  • Market Research & Insights: Direct the analysis of market research, consumer behavior, and competitive landscape, using insights to inform brand strategy and adjust as needed.

  • Innovation & Product Development: Partner with R&D and product development teams to guide innovation and new product launches, ensuring alignment with brand strategy and consumer needs.

  • Cross-Functional Leadership: Work closely with sales, supply chain, and operations to ensure cohesive execution of product launches, promotions, and marketing initiatives.

  • Budget Management: Oversee the brand’s marketing budget, ensuring efficient use of resources and maximizing ROI on marketing efforts.

  • Performance Monitoring: Track and analyze brand performance through KPIs, market data, and sales reports. Recommend changes to strategy based on performance insights.

  • Brand Communication: Ensure consistent brand messaging across all touchpoints, including packaging, advertising, customer communications, and digital platforms.

Qualifications:

Education: Bachelor’s degree in Marketing, Business, or related field. MBA preferred.

Experience: 5-7 years of experience in brand management, with at least 2 years in a leadership role within a CPG or FMCG company.

Skills:

  • Proven leadership and team management skills.

  • Strong analytical skills with the ability to leverage data for strategic decision-making.

  • Deep understanding of consumer insights, market research, and competitive analysis.

  • Expertise in digital marketing, product innovation, and campaign management.

  • Excellent communication, presentation, and interpersonal skills.

  • Ability to collaborate effectively across functions and manage complex projects.

Key Competencies:

  • Leadership: Ability to lead, inspire, and develop team members, fostering a collaborative work environment.

  • Strategic Vision: Capacity to think long-term and drive initiatives that align with broader business objectives.

  • Innovation & Creativity: Ability to develop innovative solutions and approaches to challenges in the marketplace.

  • Results-Driven: Focus on achieving measurable goals and driving performance improvements.

  • Consumer-Centric: Strong ability to translate consumer insights into actionable strategies.

Team Collaboration:

  • Mentor and coach the Assistant Brand Manager to ensure their successful growth and development within the team.

  • Collaborate with the broader marketing, sales, R&D, and supply chain teams to ensure brand initiatives are successfully executed across the organization.

 

We value your application and the time you have taken to apply. Unfortunately, due to the large number of applicants, we will only be able to respond to those selected for an interview. If you do not hear from us within 7 days, please assume that your application has not been successful. Unless stated otherwise, this is a permanent role.