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Planning Director

Posted over 3 years ago

  • Sector: Marketing, Digital
  • Contact: Rosie MacPhail
  • Contact Email: rosiemacphail@betterplaced.com
  • Contact Phone: 0161 238 6700
  • Expiry Date: 08 February 2021
  • Referral: Yes - £200 for s successful referral.
  • Job Ref: RM/55635

​This agency are making waves in the retail space and have very ambitious plans for 2021, and now they are hiring into their senior leadership team. They need a Planning Director to evolve the current proposition, ensure maintenance of their reputation and develop the strategy that underpins the unique integrated work they do.

Role responsibilities;

  • Give strategic advice to their Tier 1 clients and take an active/leadership role amongst the all agency mix

  • To architect integrated brand frameworks and creative channel strategies across a multitude of channels

  • Inspire the team to create thought-provoking and creative strategies that put insight and thinking at the forefront of brief responses

  • Comprehend and translate sector insight to enable actionable insight for clients

  • Analyse the business positioning using a variety of data sources and work collaboratively across departments

  • To lead a cross-discipline team in creating new agency products, propositions and technologies that can solve identified sector problems

  • Ensuring all implemented strategies provide commercial gain for the client and agency alike, with crystal clear financial communication

Role requirements;

  • 8+ years in a strategic position, preferably agency side

  • Creative but also commercial - balancing the commercial objectives of the agency alongside the requirements and creative ambition of the client

  • Experience of digital, performance based marketing

  • The ability to demonstrate thought leadership and proactively provide considered insight, information and trend data

  • Verifiable experience in creating, developing and implementing successful strategies for blue chip clients

  • Experience in managing and developing a team

Recent client wins and a new plan for 2021 means this is an exciting time to be joining this agency as you will be given the autonomy to make the role your own. It’s a competitive salary and a very flexible working environment. If you’re looking for your next move then please get in touch!