Better Placed are delighted to be working with an innovative design and manufacturing business based in Wakefield who are seeking a Group Marketing Communications Manager to join the team. This is a newly created position where the successful candidate will be responsible for all Group-wide PR, Corporate, Marketing and Internal Communications, and implement a strong group brand identity across all media.
Whilst Line Managing 1 direct report (Digital Marketing Executive), The Marketing Communications Manager will be responsible for the following:
- Group-wide Public Relations - produce press releases and blogs
- Craft and distribute regular internal communications detailing Company updates
- Develop and implement Group brand guidelines for effective brand management across all media
- Execute Go-To-Market Plan for new product launches / line extensions in alignment with stage-gated product development process
- Deliver cohesive multi-channel marketing campaigns including promotional material and digital media
- Implement online marketing activities including social media, SEO/SEM, demand generation, leads generation etc, tracking effectiveness of various campaigns and course-correcting as required
- Monitor corporate website and social media pages and address clients' queries
- Maintain digital collateral - multi-Group websites content management, SEO content optimisation
- Leverage resources across the Group to deliver consistent messaging both internally and externally
- Maintain CRM system / contacts and leads databases in compliance with GDPR regulations
- Refresh and maintain printed collateral library in alignment with portfolio extensions and rationalisation initiatives
- Plan and direct photography and video shoots
Personal Characteristics (Attitude)
- Self-motivated and able to manage multiple tasks simultaneously
- Proactive and results-driven approach
- Team player with strong cross-functional relationship-building skills
- Comfortable navigating uncertainty and managing resistance to change
- Customer-centric focus and healthcare empathy
Education & Experience (Knowledge & Skills)
- Degree-educated in related discipline or 3-5 years' demonstrable experience in Marketing Communications at a similar level
- Multi-channel marketing skills
- Copywriting experience
Head offices based in Wakefield; 50/50 split between office & remote working.
