My client recognises that their team are the strength and drive behind their highly successful brand; whether based in store, or Head Office, everyone plays a part in the success of the business. They look for people who have passion, drive and enthusiasm and are looking to be a part of their fun and dynamic team. They strive for perfection and consider this a mind set, not a process. They are now looking for a Head of Ecommerce to manage a team of five people in a second line leadership role.
Job Description
As a critical appointment for my client, the successful candidate will be;
Provide strategic direction and support for international markets to drive ecommerce growth
Own and develop the global ecommerce trading calendar, collaborating across multiple international teams and touchpoints to align on objectives and ensure consistency of message
Deliver the strategic direction for upcoming campaigns, promotions and new product launches
Monitor and react to performance, driving initiatives to increase conversion and KPIs
Data deep dives to identify trends, opportunities and areas to focus on/improve
Lead the direction of digital content development to improve onsite engagement & SEO visibility
Put in place plans to elevate UX and the shopping journey/experience, particularly on mobile
Work closely with the Design Studio and digital designers to enhance website design, championing a premium user experience
Develop and deliver ecommerce trading performance packs to the business and to all markets
Hold regular meetings with each market to develop a clear action plan to maximise local ecommerce performance
Work with Finance and Supply Chain for financial forecasting and to help facilitate stock management
Mentor and support the team to deliver best-in-class execution of all onsite activity
Collaborate with the wider team to define FE/BE development priorities and the project roadmap, also to select, implement and manage a new CRO tool
The Successful Applicant
The successful Head of Ecommerce will have;
Minimum of 5 years' online trading experience ideally in a fashion retail environment
Proven track record of driving sales and GM in an ecommerce team
Strong understanding of site merchandising principles
Advanced data analytic skills from multiple sources
Exceptional communication skills and able to represent department at all levels
This is a critical leadership role for my client and is essential to their continued growth and success, therefore we need someone who is able to coach, be coached and has the desire to progress and develop their own career, as well as the people's around them