We're working on a super digital marketing manager role for someone from the agency landscape (ideally) with fantastic SEO and PPC experience. You will have a really strong all round 360 digital marketing background. The business is a business services company (so much of your work will be B2B and B2B2C).
The Digital Marketing Manager will need to take ownership of all digital communication channels, be a key decision maker and content creator, and lead the charge in harnessing digital channels to delight, engage and convert users. The client is looking for a commercial marketeer; someone who is data driven and results orientated and takes a proactive approach in finding creative ways to generate leads and bookings.
- Proven experience working with SEO tools to audit and monitor site performance
- Good understanding of Google's algorithm and SEO Best Practices
- Successful experience of growing organic traffic and sales via keyword research, link building strategies and content creation
- Overall responsibility for website and app content and ensuring all is up to date
- Ensure that all content is uploaded in line with best practice (tags, calls to action)
- Support development of roadmap for iterative website and improvements
- Review and optimise current PPC account structure
- Ongoing bid optimisation and management
- Set up, run, optimise and manage prospecting and retargeting campaigns
- Manage Google Tag manager to ensure all tagging required to ensure success of campaigns is implemented
- Email marketing, database management and CRM
- Target audience and grow our email database and its effective segmentation
Ideally you will come to the table with:
- 4- 5 years' experience in a digital agency (with some client side experience)
- Excellent communication skills, both written and verbal
- Excellent analytical skills
- A proven track record in creating successful digital marketing campaigns with clear ROI
To find out more about the role please apply and if your CV fits the requirements we will be in touch!
