Marketing Executive
Manchester City Centre
Hybrid (3/2)
£30,000 + Impressive package benefits
Our client is one of the UKs most successful and best loved high street consumer brands. An iconic brand, with a reputation for quality and exceptional customer experience. Award winning!
The story of this brand is something to be admired, they have secured a leading place in this diverse market to become an instantly recognisable brand with the most loyal customer base.
As they continue to move through the next phase of their transformation project, they are building out key strategic hires within the business and are looking for an experience Marketing/ Campaign Executive to join their fantastic Brand Marketing team in a Senior position.
In this role you will have exposure to the full marketing mix, working with some top talent in the Brand & Digital space, as well as stand out award winning Media/ TV agencies.
Key responsibilities include:
· Support in the delivery of the multi-channel marketing campaign strategy, managing the production of these multi-channel campaigns across Direct Mail, PR, Email, Digital, Brochure and Media &TV.
· Working with several key internal teams across Digital, Creative and CRM. As well as 3rd part agencies for Media, TV & OOH and PR.
· Managing this campaign process itself end to end with the delivery teams, supporting in the edit and proofing of copy and assisting the production of campaign.
· Branding campaigns, new product service campaigns as well as promotional offering campaigns.
· Writing clear and concise briefs for this activity. Good Copy skills is key to support success.
· Contribute to the reporting and performance of campaigns and KPI’s for teams.
· Develop strong working relationships with these key stakeholders and teams within the business.
· Eventually have a full understanding of the CRM database including data selection, reporting and targeting.
What I’m looking for:
· 3 years Marketing/ Campaign experience, managing multiple campaigns at any one time across different channels. Comfortable working at pace! Therefore highly organised, focused and process driven.
· Consumer experience is essential – retail, travel or agency side.
· Proven experience in developing and delivering integrated marketing campaigns
· Offline, Print, DM/Direct Mail or Brochure skills would he hugely beneficial
· Ideally a good understanding of media and ATL advertising, as well as Digital.
· Great copy writing skills